Actionable query logs for zero hits
Query logs should be actionable. When reviewing a query log for search terms that result in 0 hits, we need should have the ability to add a synonym to fix the 0 result.
E.g. assume that the zero hits query log is sorted by frequency. And at the top you have:
monthly report power point
As an admin I should have the possibility to add a synonym here. To map power point -> powerpoint, ppt ,pptx, presentation, ...